Sky Spaces has 22 primary conversions (the ones Google optimizes towards) vs. 249 all_conversions (includes local actions like website visits, engagements, and directions). The most important metric to watch is "Book Tour" at 100 total — this is the real business outcome. The gap between primary (22) and all (249) means most conversion actions are set as "secondary" conversion goals.
| Campaign | Status | Spend | Clicks | Impr. | CTR | CPC | Prim. Conv | All Conv |
|---|---|---|---|---|---|---|---|---|
| Lawyer | PMax | Active | $168.41 | 79 | 4,013 | 1.97% | $2.13 | 16 | 52 |
| Local Visits | Active | $90.37 | 2,232 | 27,186 | 8.21% | $0.04 | 4 | 185 |
| Search | Office Space | FTL | Active | $87.48 | 190 | 3,465 | 5.48% | $0.46 | 2 | 12 |
| Search | Private Offices | FTL | Active | $4.13 | 1 | 23 | 4.35% | $4.13 | 0 | 0 |
| TOTAL | $350.40 | 2,502 | 34,687 | 7.20% | $0.14 | 22 | 249 |
| Conversion Action | Category | Primary | All Conv | Notes |
|---|---|---|---|---|
| Local actions - Other engagements | Engagement | 0 | 22 | Secondary |
| Book Tour | Book Appointment | 14 | 14 | Primary — Key Goal |
| Local actions - Website visits | Page View | 0 | 13 | Secondary |
| Calls from ads | Phone Call Lead | 1 | 1 | Primary |
| Submit lead form | Thank you | Lead Form | 1 | 1 | Primary |
| Local actions - Directions | Get Directions | 0 | 1 | Secondary |
This campaign is driving 14 Book Tour conversions at $12.03/tour. It's the top converter for actual business outcomes. PMax is also driving 1 direct call and 1 form submission. The 22 "Other engagements" are Google Maps interactions — positive signals but not direct leads.
| Conversion Action | Category | Primary | All Conv | Notes |
|---|---|---|---|---|
| Book Tour | Book Appointment | 0 | 86 | Secondary — Should this be Primary? |
| Local actions - Other engagements | Engagement | 0 | 74 | Secondary |
| Local actions - Website visits | Page View | 0 | 10 | Secondary |
| Clicks to call | Contact | 0 | 6 | Secondary |
| Local actions - Directions | Get Directions | 4 | 4 | Primary |
| Calls from ads | Phone Call Lead | 0 | 3 | Secondary |
| Submit lead form | Thank you | Lead Form | 0 | 2 | Secondary |
This is the biggest finding. The Local Visits campaign is generating 86 Book Tour conversions (the most of any campaign), but "Book Tour" is set as a secondary goal on this campaign. This means Google's algorithm is NOT optimizing for tour bookings — it's optimizing only for the 4 "Get Directions" actions marked as primary. Fixing this could dramatically improve performance.
| Conversion Action | Category | Primary | All Conv | Notes |
|---|---|---|---|---|
| Local actions - Other engagements | Engagement | 0 | 5 | Secondary |
| Local actions - Website visits | Page View | 0 | 3 | Secondary |
| Book Tour | Book Appointment | 0 | 2 | Secondary |
| Submit lead form | Thank you | Lead Form | 2 | 2 | Primary |
This campaign has only 1 click and $4.13 spend so far. It launched recently. Very low impressions (23) suggest the keywords may be too narrow or bids too low. Monitor for another week before making changes.
| Search Term | Campaign | Clicks | Cost | Conv | Flag |
|---|---|---|---|---|---|
| virtual workspace | Search | Office Space | 14 | $8.96 | 0 | Wasted — $8.96 |
| co working space | Search | Office Space | 6 | $2.98 | 0 | Monitor |
| coworking space | Search | Office Space | 5 | $2.47 | 0 | Monitor |
| co working space near me | Search | Office Space | 5 | $2.18 | 1 | Converter |
| virtual business address | Search | Office Space | 1 | $1.36 | 0 | Monitor |
| work space near me | Search | Office Space | 1 | $1.29 | 0 | Low volume |
| connekt coworking space in tonk road jaipur | Search | Office Space | 2 | $1.06 | 0 | Irrelevant — India |
| shared office spaces for rent | Search | Office Space | 1 | $1.04 | 0 | Relevant |
| office space for rent near me | Search | Office Space | 2 | $0.88 | 0 | High intent |
| private office space for rent | Search | Office Space | 2 | $0.72 | 1 | Converter |
| office space rental | Search | Office Space | 2 | $0.64 | 0 | Relevant |
| private office space near me | Search | Office Space | 1 | $0.50 | 0 | High intent |
The top spend search term "virtual workspace" has 14 clicks and zero conversions. This is likely attracting people looking for virtual/remote tools (like Zoom or Teams), not physical office space. Consider adding as a negative keyword or moving it to a separate campaign with different messaging about Sky Spaces' virtual office services specifically.
This search term from India wasted $1.06 on completely irrelevant traffic. Add "jaipur" and other Indian city names as negative keywords. Also consider tightening geo-targeting to Fort Lauderdale metro only.
The "Book Tour" conversion is set as secondary on the Local Visits campaign but primary on Lawyer | PMax. This inconsistency means Local Visits (which has 86 tour bookings!) is optimizing for "Get Directions" instead of tour bookings. Change "Book Tour" to a primary conversion action across all campaigns. This single fix could significantly improve Smart Bidding performance.
Best performing campaign: 14 direct Book Tour conversions at $12.03/each. Consider increasing budget by 20-30% to capture more tour bookings from attorney-targeted audiences.
This new campaign has minimal data (1 click, $4.13 spend, 23 impressions). If no improvement in 7 days, check keywords, bids, and ad relevance. May need higher bids to compete in the "private office" space.
Sky Spaces Google Ads is generating 100 Book Tour requests in 18 days at $3.50 per tour. This is extremely strong performance. The main optimization opportunity is fixing the conversion settings so Google can optimize the Local Visits campaign directly for tour bookings instead of directions.